1 00:00:01,110 --> 00:00:02,640 Hey, everyone, and welcome back. 2 00:00:02,880 --> 00:00:08,040 We're going to be talking about a topic that a lot of people try to avoid, and that's feedback. 3 00:00:08,430 --> 00:00:11,510 Now, I feel like a lot of designers avoid feedback. 4 00:00:11,670 --> 00:00:17,640 There are reasons why it could be that they're scared to have their work critiqued, possibly they don't 5 00:00:17,640 --> 00:00:23,160 know how to actually approach the situation with clients or team members. 6 00:00:23,590 --> 00:00:29,430 So I'm going to show you why it's so useful to give feedback and then we'll get into how you can actually 7 00:00:29,430 --> 00:00:30,690 get good feedback. 8 00:00:31,170 --> 00:00:31,950 So let's jump right in. 9 00:00:33,310 --> 00:00:40,810 So let's talk about receiving feedback, feedback can be a frustrating part of every project, it may 10 00:00:40,810 --> 00:00:45,490 feel like a battle with clients, you know, with clients you may feel like you're coming to a compromised 11 00:00:45,490 --> 00:00:51,190 outcome when it should feel like an alliance of ideas that, you know, elevates that design solution. 12 00:00:52,430 --> 00:00:58,700 Design critics are full of little subtleties, just like any other conversation, and it can turn painful 13 00:00:58,700 --> 00:01:02,820 quick when you can't define a process or if egos get in the way. 14 00:01:03,650 --> 00:01:09,080 You know, sometimes we go out and try to get feedback and we don't necessarily let people know the 15 00:01:09,080 --> 00:01:12,560 proper context of the feedback or what stage of the designs we're in. 16 00:01:12,560 --> 00:01:18,440 And people may just be throwing out irrelevant feedback towards us and we don't know how to actually 17 00:01:18,440 --> 00:01:21,150 use that to move forward in the design process. 18 00:01:22,090 --> 00:01:25,120 So if it's so hard, why is it so important? 19 00:01:25,300 --> 00:01:28,960 Well, that's because you're doing it wrong and we're going to get into that next. 20 00:01:28,960 --> 00:01:32,620 But it really helps you distance yourself from your designs. 21 00:01:33,100 --> 00:01:38,260 Sometimes as a designer, you get so connected to your work that that may seem kind of dramatic and 22 00:01:38,260 --> 00:01:39,490 over-the-top, but it's true. 23 00:01:39,970 --> 00:01:44,020 That may lead you to start making some choices that don't necessarily benefit your users. 24 00:01:44,330 --> 00:01:46,090 And it happens. 25 00:01:46,120 --> 00:01:46,870 It really does. 26 00:01:47,380 --> 00:01:50,380 Feedback is a nice reminder that design is a craft. 27 00:01:51,010 --> 00:01:55,450 Feedback can also help you take a step back and see your designs from a different perspective. 28 00:01:55,630 --> 00:01:57,280 Sometimes we get a little tunnel vision. 29 00:01:57,700 --> 00:02:02,460 It's so easy to get stuck in a silo working at the same designs over and over again. 30 00:02:02,470 --> 00:02:07,300 I mean, we've all been there and feedback really fixes that mindset and helps us improve. 31 00:02:08,080 --> 00:02:09,940 It also really helps you grow. 32 00:02:10,600 --> 00:02:13,420 You're going to inevitably work with other designers. 33 00:02:13,420 --> 00:02:17,980 And those designers may have different opinions, skill levels and experiences. 34 00:02:18,580 --> 00:02:24,790 Listening to their opinions and feedback opens up your mind to new points of view and urges you to try 35 00:02:24,790 --> 00:02:27,010 new things that you may not have tried anyways. 36 00:02:27,730 --> 00:02:32,980 Feedback gives you new insight and approaches to design, and you will ultimately improve because of 37 00:02:32,980 --> 00:02:33,150 it. 38 00:02:33,490 --> 00:02:38,260 Whether that be because of a team, like I mentioned before, in terms of people coming together to 39 00:02:38,260 --> 00:02:44,110 share their experiences or look at things from different perspectives or working with clients and maybe 40 00:02:44,110 --> 00:02:46,940 understanding a problem just a little bit better. 41 00:02:47,710 --> 00:02:50,710 So how do we get good feedback? 42 00:02:51,730 --> 00:02:56,140 There are two types of feedback that have a significant impact on your design. 43 00:02:56,650 --> 00:02:58,660 The first one is constructive. 44 00:02:59,200 --> 00:03:01,690 Now, this will help you move the design forward. 45 00:03:01,990 --> 00:03:05,800 It can also uncover clues to answering those open questions you may have. 46 00:03:06,190 --> 00:03:12,340 It can also identify new blockers for your idea of success and can add momentum towards a direction 47 00:03:13,030 --> 00:03:16,090 both negative and positive feedback can be constructive. 48 00:03:16,540 --> 00:03:22,300 So when I say that, I mean that your designs may not resonate with the user base or your designs may 49 00:03:22,300 --> 00:03:26,890 not actually solve the problem that you should be solving and you may get negative feedback. 50 00:03:27,220 --> 00:03:31,750 But that feedback is still good because it's going to push you in a new direction that you need to go 51 00:03:31,750 --> 00:03:31,930 in. 52 00:03:32,900 --> 00:03:34,610 The second type is destructive. 53 00:03:35,160 --> 00:03:41,630 Now, this will cloud the way your design moves forward, your design can be misled by asking unrelated 54 00:03:41,630 --> 00:03:44,990 questions or wasting people's time by derailing discussions. 55 00:03:45,320 --> 00:03:49,540 It can be really difficult to understand what matters because there is just so much noise. 56 00:03:50,240 --> 00:03:53,280 This really, really happens a lot. 57 00:03:54,020 --> 00:04:00,800 I feel like, especially with clients, a lot of design critiques or feedback meetings, they often 58 00:04:00,800 --> 00:04:06,200 get derailed because there are so many irrelevant things that are popping up that aren't really relevant 59 00:04:06,200 --> 00:04:10,220 to the types of problems you're trying to solve or your designs in general. 60 00:04:11,320 --> 00:04:15,970 The goal is to get your group to give you constructive feedback, and I'm going to show you how to do 61 00:04:15,970 --> 00:04:16,990 it in the next video.