1 00:00:01,070 --> 00:00:02,780 Hey and welcome back. 2 00:00:03,110 --> 00:00:05,070 We're going to talk about the grid today. 3 00:00:05,770 --> 00:00:08,020 Now, what is a grid? 4 00:00:08,750 --> 00:00:10,980 Lots of people are scared of it for some reason. 5 00:00:10,980 --> 00:00:11,870 You know, I get it. 6 00:00:12,110 --> 00:00:15,080 Grids kind of look really restrictive and they look scary. 7 00:00:15,090 --> 00:00:16,210 I mean, just look at this thing. 8 00:00:16,220 --> 00:00:16,670 Wow. 9 00:00:17,390 --> 00:00:21,050 Even though they look like prison bars, they aren't as restrictive as you may think. 10 00:00:21,900 --> 00:00:26,530 The grid is a structure comprising of a series of lines that divide the page into columns. 11 00:00:27,210 --> 00:00:35,040 We have vertical and horizontal, and this structure helps designers arrange content on a page like 12 00:00:35,040 --> 00:00:37,680 you can see here, everything is sitting on a grid. 13 00:00:38,610 --> 00:00:40,680 This is something we never included in our final designs. 14 00:00:40,680 --> 00:00:45,330 You'll never see somebody printed poster like this and have a grid showing, or you'll never see a website 15 00:00:45,330 --> 00:00:48,030 with a grid showing unless somebody purposefully did that. 16 00:00:48,030 --> 00:00:50,360 But usually that's incredibly rare. 17 00:00:50,760 --> 00:00:55,040 Maybe it's a stylistic approach, but I don't really recommend it now. 18 00:00:55,260 --> 00:00:56,970 It serves as a skeleton for your layout. 19 00:00:57,480 --> 00:00:59,910 And originally the grid came from print design. 20 00:00:59,910 --> 00:01:05,400 But if we ever think about where there are grids, I mean, they're basically applied in a lot of places. 21 00:01:05,430 --> 00:01:06,030 Let's take a look. 22 00:01:06,690 --> 00:01:07,920 We got bookcases. 23 00:01:08,610 --> 00:01:10,980 We even have subdivisions. 24 00:01:10,980 --> 00:01:12,870 I mean, they are everywhere. 25 00:01:13,900 --> 00:01:18,760 I want to show you more about, but I want to teach you a little bit of history, because I think understanding 26 00:01:18,760 --> 00:01:21,340 the past will really help you understand the basics. 27 00:01:22,360 --> 00:01:29,170 Now, grids have always been linked to typography over here, they were first used to arrange handwriting 28 00:01:29,860 --> 00:01:33,190 on paper and then later on were transformed into the manuscript layout. 29 00:01:33,650 --> 00:01:34,690 Could see this over here. 30 00:01:35,110 --> 00:01:38,410 And we're going to get into with the manuscript layout, looks like, and what it comprises of. 31 00:01:39,360 --> 00:01:45,000 Since the early days, grids were used to help aid readers in reading, now let's fast forward all the 32 00:01:45,000 --> 00:01:46,470 way to the Renaissance. 33 00:01:47,520 --> 00:01:53,670 Now, this era had a profound impact on great systems, I mean, many artists strived for perfect geometry. 34 00:01:54,240 --> 00:01:57,980 Many paintings resulted in the centered symmetrical layouts like this. 35 00:01:58,500 --> 00:02:00,660 We have very centered layout. 36 00:02:01,210 --> 00:02:04,740 You could see all the symmetry and hidden geometry within this painting. 37 00:02:05,070 --> 00:02:08,790 You wouldn't necessarily notice it if these guidelines weren't here to show you. 38 00:02:08,790 --> 00:02:12,150 But this was a lot of Renaissance paintings really strived for. 39 00:02:13,420 --> 00:02:17,530 You ever heard of the golden ratio in the 13th century, lied to Hong Kong. 40 00:02:17,530 --> 00:02:20,730 It created the diagram to achieve harmonious design. 41 00:02:21,190 --> 00:02:26,500 This diagram was a merger between the grid system and the golden ratio, and it was great to produce 42 00:02:26,500 --> 00:02:29,680 page layouts based off of margins with fixed ratios. 43 00:02:30,130 --> 00:02:32,170 And this technique is still used in today. 44 00:02:32,890 --> 00:02:39,700 You can see that this is a fairly recent layout and it is in fact using it, jumping forward to the 45 00:02:39,700 --> 00:02:47,020 industrial revolution, beginning of mass production and the rise of newspapers, posters, et cetera, 46 00:02:47,260 --> 00:02:51,820 with so much content on one page, like, look at this, it's it's hard to read as is even with a nice 47 00:02:51,820 --> 00:02:57,700 little grid layout, but with so much content on one page, design is needed to develop a way to communicate 48 00:02:57,700 --> 00:03:00,430 their message while allowing for natural reading behavior. 49 00:03:00,790 --> 00:03:01,830 They've achieved that here. 50 00:03:02,320 --> 00:03:04,330 There are newspapers that were much worse than this. 51 00:03:05,490 --> 00:03:11,520 Now, last stop, the grid we know and use today is very much tied to Swiss design, doesn't look like 52 00:03:11,520 --> 00:03:14,370 much, but many systems were born from this. 53 00:03:14,850 --> 00:03:16,860 I want you to Pictures' World War One. 54 00:03:17,490 --> 00:03:18,840 And Switzerland was neutral. 55 00:03:18,840 --> 00:03:22,650 Of course, we all kind of became a common meeting ground for creatives. 56 00:03:23,040 --> 00:03:29,820 And because publications had to set three separate languages, which are German, Italian and French, 57 00:03:29,820 --> 00:03:34,530 because there were so many or there was such an influx of people, designers needed to come up with 58 00:03:34,530 --> 00:03:38,150 a solution to biographers like young, Jewish, old and horrible. 59 00:03:38,520 --> 00:03:39,720 They stepped up to address that. 60 00:03:39,720 --> 00:03:43,440 And for the first time, white space was used as an element in layered design. 61 00:03:43,830 --> 00:03:47,790 And you can see that in a lot of layouts today, a lot of white space. 62 00:03:47,790 --> 00:03:49,080 And they all kind of came from that. 63 00:03:49,080 --> 00:03:54,900 Even if you look at the print design that we saw earlier showing that first grid, that kind of system 64 00:03:55,080 --> 00:03:58,830 was born from this and Swiss design has a profound impact on that. 65 00:03:59,610 --> 00:04:01,800 Now, we're going to jump in into some more basics.