1 00:00:00,600 --> 00:00:02,100 Hey, everyone, and welcome back. 2 00:00:02,310 --> 00:00:06,420 We're going to be talking about a big topic, and that is typography. 3 00:00:07,080 --> 00:00:08,100 Where do I even begin? 4 00:00:08,100 --> 00:00:09,920 There's so many different things to talk about. 5 00:00:10,110 --> 00:00:13,370 But what I want to do is I want to start right at the basics. 6 00:00:13,800 --> 00:00:16,560 So let's talk about the different categories of type. 7 00:00:16,860 --> 00:00:21,900 Now, the first category is something we're all familiar with, and that is serape typefaces. 8 00:00:22,140 --> 00:00:27,070 Now, the first word that comes to mind when I'm thinking about serif typefaces is traditional. 9 00:00:27,420 --> 00:00:33,300 Now, the little curls at the end of the letter forms are called serifs. 10 00:00:34,230 --> 00:00:38,010 Now, these are these little little krosa seem on the edge of the S. 11 00:00:38,250 --> 00:00:39,990 You'll see them at the bottom of the hour. 12 00:00:40,080 --> 00:00:42,850 Even on the top of the hour, you get the point. 13 00:00:43,380 --> 00:00:48,750 Now, cities are generally used in body copy and they embody a more traditional feel. 14 00:00:49,230 --> 00:00:50,540 Some even say elegant. 15 00:00:50,550 --> 00:00:51,850 It really depends on the typeface. 16 00:00:52,260 --> 00:00:58,260 Now, even though they have their standard applications, we usually can bend the rules if it needs 17 00:00:58,260 --> 00:00:59,190 to suit our need. 18 00:00:59,640 --> 00:01:02,200 And you'll see that later on in these lessons. 19 00:01:02,730 --> 00:01:09,480 Now, you may be thinking, Daniel, there are so many different types of seraphs and some looks so 20 00:01:09,480 --> 00:01:10,620 different from each other. 21 00:01:10,920 --> 00:01:12,660 And, you know, you're definitely right. 22 00:01:13,080 --> 00:01:16,100 Seraphs are categorized into four categories. 23 00:01:16,560 --> 00:01:17,640 So let's jump right in. 24 00:01:18,300 --> 00:01:23,620 So that first category or the first subtype is called old style. 25 00:01:23,830 --> 00:01:30,630 Now also serves these are generally referred to as humanised or, you know, the oldest typefaces in 26 00:01:30,630 --> 00:01:31,590 the classification. 27 00:01:32,010 --> 00:01:35,730 And this will date back all the way to the mid fourteen hundreds. 28 00:01:36,330 --> 00:01:42,340 Now, typefaces in this category include Gensen Center and Gote. 29 00:01:42,510 --> 00:01:44,520 Now we're using Goudey over here. 30 00:01:44,760 --> 00:01:45,990 It's a really nice typeface. 31 00:01:47,070 --> 00:01:50,610 The next subtype is transitional. 32 00:01:51,150 --> 00:01:57,060 This is a transitional phase where we're using here as times new Roman now times New Roman Baskerville. 33 00:01:57,120 --> 00:01:59,330 Now, those are both transitional funds. 34 00:01:59,580 --> 00:02:04,920 And one thing you'll notice is the difference between thick and thin lines over here, the strokes. 35 00:02:05,750 --> 00:02:07,690 They're a bit more pronounced here. 36 00:02:07,690 --> 00:02:12,330 If we're going to compare this to like say something like old style, you know, we start seeing a little 37 00:02:12,330 --> 00:02:18,980 more contrast between those strokes when in comparison, but not as much as modern or do you don't know 38 00:02:19,050 --> 00:02:21,480 what is our next subtype. 39 00:02:21,690 --> 00:02:29,070 So they are modern and this includes typefaces like ditto, but right here we have dough. 40 00:02:29,640 --> 00:02:35,340 And you can tell that these strokes are very, very contrasting. 41 00:02:35,400 --> 00:02:36,720 They're much more pronounced. 42 00:02:36,870 --> 00:02:44,100 You'll see them right here in the counters, in the O, in the inside the E over here, that thick to 43 00:02:44,100 --> 00:02:45,930 thin up here. 44 00:02:45,930 --> 00:02:52,590 In the end, you'll see the difference between the strokes on the the left side of the M and the the 45 00:02:52,590 --> 00:02:53,450 far side of the arm. 46 00:02:53,850 --> 00:02:58,470 So you'll see much more contrast with these types of typefaces. 47 00:02:59,070 --> 00:03:03,030 And lastly, we have Slab Saraph now slab seraphs. 48 00:03:03,030 --> 00:03:06,230 They have little to no contrast between thick and thin lines. 49 00:03:06,540 --> 00:03:12,930 You also notice that at the end there seraphs are much more rectangular or boxy and typefaces in this 50 00:03:12,930 --> 00:03:13,410 category. 51 00:03:13,650 --> 00:03:15,990 They include typefaces like Archer. 52 00:03:16,200 --> 00:03:20,820 We're using courier over here and that's going to be it for serif typefaces.