1 00:00:01,170 --> 00:00:01,890 Welcome back. 2 00:00:01,920 --> 00:00:08,940 So we learned how to make images much more dynamic, and sometimes they don't necessarily fit like that. 3 00:00:08,940 --> 00:00:14,490 And you may want to overlay text over imagery like we have over here, certain ways we can actually 4 00:00:14,490 --> 00:00:19,930 do that and provide better contrast and make this much more of a successful composition. 5 00:00:20,640 --> 00:00:25,320 So, like I said, run a scenario where we need to place text over imagery. 6 00:00:25,740 --> 00:00:31,670 A lot of times there's some issues with this particular scenario because of the lack of contrast. 7 00:00:31,980 --> 00:00:33,620 So let's zoom in here now. 8 00:00:33,630 --> 00:00:38,900 In this image, there's enough contrast here between the white text and the darker background. 9 00:00:39,270 --> 00:00:44,870 But if we look at this portrait over here of this man, there is just not enough contrast. 10 00:00:44,880 --> 00:00:51,390 And if we look and we zoom right in, we notice that we start losing things like the the edge of the 11 00:00:51,390 --> 00:00:52,790 D over here in the end. 12 00:00:53,370 --> 00:01:00,330 So there are ways we can kind of combat that and just make our composition much more better and much 13 00:01:00,330 --> 00:01:00,960 more legible. 14 00:01:01,980 --> 00:01:06,000 One of the ways we can actually do that is with gradients. 15 00:01:07,360 --> 00:01:09,910 So let's copy this composition. 16 00:01:12,510 --> 00:01:18,660 So just remember, you can use the file that we have for you and you can come along for this ride. 17 00:01:19,750 --> 00:01:23,140 So I'm going to select this image, this is a perfect example. 18 00:01:24,800 --> 00:01:30,800 And over here, like we did prior, I'm going to add an actual gradient to the image, you can do it 19 00:01:30,800 --> 00:01:31,670 other ways. 20 00:01:31,670 --> 00:01:36,770 You can actually add a rectangle with a gradient, but we can do this as well. 21 00:01:45,420 --> 00:01:48,900 So here we go, we're going to switch those around. 22 00:01:50,110 --> 00:01:52,690 And now for the greedy, we'll just use a a darker colour. 23 00:01:54,060 --> 00:02:02,310 Like all black and we'll transition to a black, but there will be a zero capacity, so we'll be able 24 00:02:02,310 --> 00:02:08,640 to actually see the net so we can do something like this, which is totally fine, and we can read the 25 00:02:08,640 --> 00:02:11,280 text properly, but we start to lose. 26 00:02:11,280 --> 00:02:13,980 What makes this image so good, like the contrast, the colors. 27 00:02:13,980 --> 00:02:16,650 We start to lose that with gradients so we can do. 28 00:02:16,680 --> 00:02:17,910 There's a couple of things we can do here. 29 00:02:18,300 --> 00:02:19,290 We can actually. 30 00:02:20,440 --> 00:02:23,590 Decrease the opacity because you don't necessarily need that much. 31 00:02:24,810 --> 00:02:31,080 So you can decrease it and that would be enough for you to actually read that we could do the same over 32 00:02:31,080 --> 00:02:31,410 here. 33 00:02:32,050 --> 00:02:35,280 Actually, this one has a little bit more happening around this image. 34 00:02:36,310 --> 00:02:37,650 You see a lot of the foliage. 35 00:02:37,830 --> 00:02:41,190 There's a lot more textures, which makes it a little bit more harder to read when there's much more 36 00:02:41,190 --> 00:02:41,820 activity. 37 00:02:42,300 --> 00:02:43,970 If you look at here, there's not much activity. 38 00:02:43,980 --> 00:02:46,770 There's a lot of darkness behind the text. 39 00:02:47,190 --> 00:02:48,060 Let's do that over here. 40 00:02:49,980 --> 00:02:52,440 So same concept this time. 41 00:02:52,440 --> 00:02:55,860 Instead of flipping it around, we're just going to. 42 00:03:00,440 --> 00:03:05,690 And perfect, so we can start doing this. 43 00:03:06,690 --> 00:03:12,230 So there's consistency, so we have the same color, we have the block that's going right through now, 44 00:03:12,240 --> 00:03:13,250 this is another issue. 45 00:03:13,260 --> 00:03:21,660 So like I said before, when you are applying like color or like a gradient on your photography in order 46 00:03:21,660 --> 00:03:28,920 to, like, allow for enough contrast between text, you run into the issue where sometimes you lose, 47 00:03:28,920 --> 00:03:34,380 like what makes that photograph or that image really great, the colors, details. 48 00:03:34,860 --> 00:03:38,540 So what we can do is we can remove this one or delete that. 49 00:03:38,580 --> 00:03:39,240 There we go. 50 00:03:39,390 --> 00:03:44,250 And we can bring this down and we can kind of like keep it just. 51 00:03:45,280 --> 00:03:52,540 To the bottom, so it's kind of cropped and we still get that gradual darkness to lightness and we can 52 00:03:52,540 --> 00:03:54,700 easily read this in comparison to what it was before. 53 00:03:54,730 --> 00:03:57,270 So let's take a look at what we had for over here. 54 00:03:57,280 --> 00:03:58,620 We can easily read that. 55 00:03:58,630 --> 00:03:59,680 Let's just remove that. 56 00:04:00,340 --> 00:04:02,620 And over here, it's a little bit harder. 57 00:04:03,070 --> 00:04:08,020 So gradients are one way that you can make text over imagery work. 58 00:04:08,710 --> 00:04:13,120 If there's a brand color you want to work with, you can display that as well within your gradient. 59 00:04:13,130 --> 00:04:16,270 So if it's something like a Navy or like a teal. 60 00:04:17,340 --> 00:04:21,720 Like, you can do something like that, so it isn't just like a pure black, there's a little bit more 61 00:04:21,720 --> 00:04:23,700 color, you still get great results. 62 00:04:24,480 --> 00:04:25,830 So it's something else you can do. 63 00:04:26,850 --> 00:04:33,090 Another thing you can do is let's just copy that and we're going to option shift and we're going to 64 00:04:33,090 --> 00:04:35,970 just drag that to the other side of our frame. 65 00:04:37,140 --> 00:04:42,490 Another thing you can do to create enough contrast in these situations is use a solid color. 66 00:04:43,830 --> 00:04:46,620 This can be done in a variety of ways. 67 00:04:47,370 --> 00:04:54,300 One way I like doing it is you can select the image like before add a fill on top. 68 00:04:55,140 --> 00:04:58,970 And instead of a linear gradient, we're just going to go with a solid fill. 69 00:04:59,670 --> 00:05:00,610 We're not going to do that. 70 00:05:01,110 --> 00:05:07,780 But like I said before, if we can just grab with a color like that, which is like a dark green foresty 71 00:05:07,800 --> 00:05:15,030 like color, maybe not suitable for that image, but if we grab some like that and then we start decreasing 72 00:05:15,030 --> 00:05:15,960 the opacity. 73 00:05:17,370 --> 00:05:23,280 You can do something like this and, you know, it may not suit the style or the tone of the brand, 74 00:05:23,280 --> 00:05:24,650 and that's totally fine. 75 00:05:25,020 --> 00:05:31,410 You got to find out what works for you, works for your client and apply that visual style so you could 76 00:05:31,410 --> 00:05:32,280 do something like this. 77 00:05:34,870 --> 00:05:42,400 Well, it can be a little darker and decrease the opacity and there you go, you get a little more visual 78 00:05:42,400 --> 00:05:43,540 contrast that way. 79 00:05:44,960 --> 00:05:51,150 Now, what I like to do, and this really depends on your imagery and how the composition works, so 80 00:05:51,170 --> 00:05:53,370 may not work on this one, but I'm going to show you what it looks like. 81 00:05:53,870 --> 00:05:59,840 So what I like to do is I like to grab a rectangle, so I'll select my rectangle with ah, grab it there. 82 00:06:00,650 --> 00:06:02,270 Just drag it across your image. 83 00:06:03,980 --> 00:06:04,760 Like that. 84 00:06:08,840 --> 00:06:16,550 And click the image shift, click the rectangle, hold, shift, click the image right, click and send 85 00:06:16,550 --> 00:06:17,250 it to the back. 86 00:06:18,020 --> 00:06:21,170 You can also shift command, open bracket. 87 00:06:22,590 --> 00:06:29,240 So now we have that now that doesn't look too good, but we can do something really subtle. 88 00:06:29,250 --> 00:06:37,590 So I like usually doing like a gray or dark black and then decreasing your capacity just a bit. 89 00:06:38,130 --> 00:06:40,810 So we're like 25 percent capacity. 90 00:06:41,850 --> 00:06:46,380 It's very interesting in terms of like the actual composition now, like it's a little more dynamic. 91 00:06:46,860 --> 00:06:48,660 It's much more readable, legible. 92 00:06:49,920 --> 00:06:54,930 And the only thing I would recommend is in this scenario to be consistent. 93 00:06:55,860 --> 00:06:57,900 So if you're going to apply this to one image. 94 00:06:58,990 --> 00:07:04,960 You should apply to every other image, so let me bring out the front shift, click with that background 95 00:07:04,960 --> 00:07:06,580 image and send that right to the back. 96 00:07:07,960 --> 00:07:12,150 The sizes could vary depending on the size of your typography that you have here. 97 00:07:13,210 --> 00:07:19,300 But this is another way to do it, so I'm going to shift quick, bring that over. 98 00:07:23,310 --> 00:07:24,870 And like I said before. 99 00:07:25,960 --> 00:07:31,960 You know, it may not work with an image like this where the focal point is right in the foreground, 100 00:07:31,960 --> 00:07:34,000 right in the middle, and it may cover that. 101 00:07:34,960 --> 00:07:36,010 And that's unfortunate. 102 00:07:37,480 --> 00:07:40,630 So, like I said before, figure out what works for you. 103 00:07:41,680 --> 00:07:49,750 There isn't like a right and wrong, but this doesn't necessarily look as good as having maybe like 104 00:07:49,750 --> 00:07:54,700 a gradient, a gradient, maybe like a better application for these for these images, because it's 105 00:07:54,700 --> 00:07:55,590 much more softer. 106 00:07:56,170 --> 00:07:57,310 You can apply some color there. 107 00:07:57,790 --> 00:08:01,390 And it's not a harsh line that's going right through like a person's face. 108 00:08:02,420 --> 00:08:08,330 But similarly to what we saw with the gradients, we can actually pick a color out a brand color and 109 00:08:08,330 --> 00:08:09,020 work with that. 110 00:08:11,630 --> 00:08:16,100 That just reinforces your brand identity, reinforces your color palette. 111 00:08:18,150 --> 00:08:22,070 We can do the same with this, so I'm just going to grab a color like that. 112 00:08:24,430 --> 00:08:29,140 And there you go, they look a little less static with the black black's kind of harsh, even grays 113 00:08:29,140 --> 00:08:29,710 are kind of harsh. 114 00:08:30,160 --> 00:08:35,380 So you can reinforce your your brand identity, your brand's tone just with adding some colors. 115 00:08:35,380 --> 00:08:42,490 And it's a really subtle way of actually making sure that your typography is legible while a person 116 00:08:42,490 --> 00:08:44,410 is reading it through these images. 117 00:08:45,580 --> 00:08:46,570 So that's it for this. 118 00:08:46,570 --> 00:08:48,820 And we're going to move on to illustrations next.