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We're on to step number three and over here we are on Amazon.com.

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Now, during this step, we're going to analyze the efficiency of each pattern and find out which pattern

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matches our products needs.

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So in our example, our website, abandonment during checkout is a pig problem.

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Therefore, our goal is to pick a pattern that will help us retain users and help them actually complete

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orders.

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So let's take a look at this, so we have Amazon.com and what I'm going to do is I'm just going to select

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an item and I'm going to select by now.

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And you can see it just kind of fills to my address if I want to sign in, but it also won't allow me

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to actually purchase the product without actually creating an Amazon account.

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So you'll need to enter your name, your email, your password and your password again.

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So this probably works for a company as big as Amazon because they have such a huge following, have

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so many different products.

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But if our company or product, if it doesn't have as many products or as big as a following, I'm not

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sure people would be that dedicated to actually to something similar.

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And that's probably why we have the drop off rate to begin with.

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So I'm not sure this is a type of pattern that we should be using, at least at this moment.

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So let's move on to eBay.

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So here's eBay Dossie.

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And what I'm going to do is I'm just going to select a product.

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Here we go.

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So what else do we have here?

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OK, so let's pick a video game.

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So we have a video game over here.

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And what we're going to do is we're just going to click a buy it now.

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So interesting, they're popping up a quick model that will actually allow you to purchase some sort

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of protection plan.

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Oh, here it is.

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So now I can see whether I want to sign in to checkout or I can check out.

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I guess we'll see what that looks like when we check out as a guest.

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So this is very interesting that we can select all our different options, we can actually put in our

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shipping address if we want to check out as guests, but we can also pay with PayPal.

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So that's very interesting as well.

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So it looks like our PayPal is an option.

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And I'm not sure if this pattern is going to be good for us.

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But maybe if we look at like PayPal and allowing people to actually click PayPal and fill in their address,

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that could work.

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I mean, we could possibly create an account around that.

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Let's take a look at Etsy.

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So Etsy is this handcrafted, kind of like commerce store.

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You'll get a lot of like handmade goods, the shop, custom jewelry over here.

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OK, I'm just going to pick something random.

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OK, so we have a chain necklace, opened up a new tab for us and we are just going to select a style.

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And added to our basket.

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OK, so it brought us right into our shopping cart, which is really nice.

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So if we want to proceed to checkout, we can already over here see like we can pay by PayPal, which

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is very convenient.

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You can do that really quickly.

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Let's do it.

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Checo has.

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OK, so we can continue as a guest or we can sign in the register or we can actually have a social login.

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So I kind of like this.

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I like how they've made this much more prominent than the actual Sinon.

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So it's easier for users to actually do something like this rather than, you know, going through a

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whole signing or sign up.

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So what happens if you continue as a guest?

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So you have to enter your delivery address.

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And I guess this is where this gets a little bit harder for users and longer for users because they'll

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have to keep on doing this.

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So if we go back.

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So my guess is it's much more easier to actually do a social log in over here, so very easy to kind

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of go through this for you have a multitude of options.

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And I think this is something that I want to further analyze as well.

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So if we take a look at the patterns that we've just kind of reviewed very quickly, I mean, there

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are notable differences.

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So, for example, Amazon had that sign in one.

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I'm not sure like we're already kind of doing that.

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And I don't think that's going to be good for us.

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There was the PayPal, I guess, check out, which is very interesting.

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There's different variations of that.

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So it's kind of like a lazy sign up as well as like continue as a guest, which is very interesting.

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But the problem is not all users have a PayPal account and doing that kind of lazy sign up requires

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like them to go back and enter their shipping address over and over again.

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I feel like social login is incredibly fast and a convenient way to actually sign in.

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So most Internet users have accounts on pupper social media platforms like Google and Facebook and even

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people on Apple devices.

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This lets users fill in the absolute minimum of information and quickly proceed to check out.

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So let's say we pick a social log in to simplify our checkout process and to retain users.

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So the final step for us would be to look at similar websites that kind of employ social login.

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So I'm going to be taking a look at CB2 two or Crate and Barrel next, because I believe they have a

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social login as well.

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So in the next section, we're going to be dissecting the pattern.