1 00:00:00,460 --> 00:00:01,300 Welcome back. 2 00:00:01,510 --> 00:00:05,380 So what we're going to do is we're going to start with project goals and I'm actually going to take 3 00:00:05,380 --> 00:00:08,080 this little canvas here and I'm going to duplicate it. 4 00:00:08,650 --> 00:00:10,750 I'm going to take this Koppio. 5 00:00:10,750 --> 00:00:12,520 And what we can do is we can just make 6 00:00:16,240 --> 00:00:20,650 our own you can barely see that, but we're going to bump that size right up. 7 00:00:22,150 --> 00:00:24,370 So we'll pump it up to 80. 8 00:00:27,540 --> 00:00:29,200 OK, perfect. 9 00:00:29,670 --> 00:00:33,570 We were just going to make sure that that is like the. 10 00:00:38,020 --> 00:00:41,920 So the reason why I have this set up the way I do. 11 00:00:44,620 --> 00:00:46,240 Is because. 12 00:00:48,180 --> 00:00:55,530 Well, everyone in the room to come in and bring their own thoughts to the table without having to raise 13 00:00:55,530 --> 00:01:01,650 your hand, having to, you know, talk out loud about it. 14 00:01:01,680 --> 00:01:03,120 Sometimes people are shy. 15 00:01:03,280 --> 00:01:06,000 Sometimes there are more dominant voices in the room. 16 00:01:08,760 --> 00:01:09,810 Give me one second. 17 00:01:09,820 --> 00:01:11,910 What is the goal of the project? 18 00:01:14,310 --> 00:01:18,950 Sometimes people just clam up, they don't really express what they truly believe is best for the project 19 00:01:18,960 --> 00:01:22,950 sometimes, you know, generally if there's like a CEO in the room. 20 00:01:25,390 --> 00:01:29,380 I find that's usually the case if there's like a boss and somebody I want to speak up. 21 00:01:30,430 --> 00:01:34,210 So what I usually do is I give everyone stages. 22 00:01:35,260 --> 00:01:41,340 So we're going to have to do here is granted that create a frame and this is going to be our sticky. 23 00:01:42,280 --> 00:01:44,790 So like I said, you can do this in figure if you want. 24 00:01:47,360 --> 00:01:48,190 Perfect. 25 00:01:53,190 --> 00:01:55,140 That will be our sticky. 26 00:01:58,180 --> 00:01:59,390 That's a pretty big sticky. 27 00:01:59,860 --> 00:02:03,100 So what we're going to do here is we're just going to send her this. 28 00:02:05,990 --> 00:02:09,410 And this frame is going to. 29 00:02:12,880 --> 00:02:15,080 So, yeah, we can do this in Sigma. 30 00:02:16,480 --> 00:02:19,350 I've done it in Sigma before, I thought it was really helpful. 31 00:02:21,610 --> 00:02:26,020 We're just going to set our constraints so that when we resize this box. 32 00:02:28,350 --> 00:02:34,860 Everything gets resized within, OK, so we can actually get rid of a lot of these colors. 33 00:02:42,170 --> 00:02:48,200 And we can just rename this, OK, perfect, so what we're going to do is we're going to ask the main 34 00:02:48,200 --> 00:02:52,280 question of a project of what is the project or what is the goal of the project. 35 00:02:52,280 --> 00:02:57,350 And we're going to get everyone to write down on stickies what they believe is the goal of the project. 36 00:02:57,380 --> 00:03:04,340 So basically using like that Google Sprint model of, you know, diverge, go off and do your own thing. 37 00:03:04,340 --> 00:03:10,340 And then after post those stickies on the whiteboard or the digital whiteboard, whichever one you feel 38 00:03:10,340 --> 00:03:15,860 comfortable with or whichever one you're forced to use in the moment, and then converge, come together 39 00:03:15,860 --> 00:03:20,600 to kind of rank them, ask questions about them, see which goals there are. 40 00:03:21,050 --> 00:03:24,770 There's usually multiple goals, whether that's user goals, whether that's business goals. 41 00:03:24,770 --> 00:03:28,310 But we get a good understanding of what like the main project goal is here. 42 00:03:30,140 --> 00:03:31,430 Now, let's get started. 43 00:03:32,330 --> 00:03:36,950 Like I said, we want to figure out what a successful outcome looks like at the end of this project. 44 00:03:37,840 --> 00:03:43,960 And like I said prior, it's done collaboratively, we really want to reveal everyone's perspectives 45 00:03:44,230 --> 00:03:46,870 and then we can resolve any conflicting priorities. 46 00:03:47,800 --> 00:03:55,060 Now, understanding specific activities the software will help people do should help provide a solid 47 00:03:55,060 --> 00:03:57,670 foundation for making product decisions moving forward. 48 00:03:57,910 --> 00:04:01,260 Some questions and answers are as follows. 49 00:04:01,900 --> 00:04:04,410 What problems are you trying to solve for this project? 50 00:04:04,990 --> 00:04:18,610 So some people may write something like we want to extend the key abilities of the application. 51 00:04:18,620 --> 00:04:20,890 So maybe, maybe working on an existing application. 52 00:04:20,890 --> 00:04:26,700 So you may want to have updates and that's perfectly fine. 53 00:04:26,710 --> 00:04:27,960 That happens sometimes. 54 00:04:28,540 --> 00:04:30,580 So that could be one another. 55 00:04:30,580 --> 00:04:31,420 One could be. 56 00:04:31,990 --> 00:04:39,400 We want to create an application. 57 00:04:41,800 --> 00:04:46,810 To support a specific user task. 58 00:04:48,930 --> 00:04:53,460 And generally, this is what we kind of see, rather see people wanting to build a new application or 59 00:04:53,460 --> 00:04:55,860 extending the capabilities of an existing application. 60 00:04:56,110 --> 00:05:00,390 Sometimes we want to build an application for something specific that a user needs to do. 61 00:05:01,380 --> 00:05:08,430 I find that the best question to ask is something like what outcomes do you hope this application helps 62 00:05:08,430 --> 00:05:12,730 you achieve during and maybe directly after this engagement? 63 00:05:13,410 --> 00:05:20,940 So some answers may be something like make a sale to a customer. 64 00:05:23,850 --> 00:05:32,730 Or sometimes a project will be more based on an MVP, like we need to present a proof 65 00:05:35,550 --> 00:05:40,980 of products to potential investors. 66 00:05:42,600 --> 00:05:46,000 Now, you may be thinking, oh, wow, these are way crazy goals like this. 67 00:05:46,020 --> 00:05:47,390 Not something I would have thought about. 68 00:05:47,400 --> 00:05:52,260 I was thinking maybe something like, I want to create an application to make sure people wake up if 69 00:05:52,260 --> 00:05:52,950 it's an alarm. 70 00:05:53,280 --> 00:05:55,890 But generally, sometimes there are other goals that we need to think about. 71 00:05:55,890 --> 00:06:00,930 And this helps us really prioritize the type of work that we're going to be working on in order to showcase 72 00:06:00,930 --> 00:06:01,440 certain things. 73 00:06:01,440 --> 00:06:03,660 Like an example is with this sticky. 74 00:06:03,870 --> 00:06:05,490 I often got this in my career. 75 00:06:05,490 --> 00:06:06,030 I still do. 76 00:06:06,030 --> 00:06:12,900 Sometimes we want to create like a minimum viable product MVP so that we can show that to investors 77 00:06:13,170 --> 00:06:19,000 to show them why our product is viable and what is the quickest way to get there. 78 00:06:19,590 --> 00:06:24,020 So what I usually do is I usually get all these different types of answers. 79 00:06:24,030 --> 00:06:25,740 I get people to come together. 80 00:06:27,200 --> 00:06:31,760 And they're going to rank these, you know, sometimes there will be overlap, sometimes another person 81 00:06:31,760 --> 00:06:39,680 may say something like this create MVP, which is a minimum viable product, and these people will come 82 00:06:39,680 --> 00:06:42,940 together and be like, oh, this is pretty similar. 83 00:06:42,950 --> 00:06:47,570 So we'll just mop these together and we'll just call this one a proof of product. 84 00:06:48,050 --> 00:06:54,200 And generally, if there are a lot of stickies that are similar, you'll know that that's a priority 85 00:06:54,200 --> 00:06:56,330 for that team or that client. 86 00:06:57,560 --> 00:06:59,810 And that's when you can really start ranking them. 87 00:07:01,870 --> 00:07:03,820 But this is done collaboratively. 88 00:07:04,660 --> 00:07:10,780 Now, what we really want to do is we want to get these people in the same room, like I mentioned, 89 00:07:11,320 --> 00:07:17,200 working together, and you want the right people there that are going to really help define the success 90 00:07:17,200 --> 00:07:18,040 of a project. 91 00:07:19,000 --> 00:07:23,590 And over here, you'll be able to really pull out what the goals of the project are. 92 00:07:25,120 --> 00:07:27,490 I'll give you one more example of what an answer could be. 93 00:07:29,150 --> 00:07:30,290 One could be. 94 00:07:31,440 --> 00:07:33,720 I want to attract 95 00:07:36,720 --> 00:07:45,010 early users and show them that there is traction. 96 00:07:46,200 --> 00:07:53,520 So if I think about this goal, I think about, OK, maybe an example of our product with habitual. 97 00:07:55,220 --> 00:07:59,420 If we want to charge early users and show that there is traction, maybe we will focus on different 98 00:07:59,420 --> 00:08:02,840 parts of the application, will say what are ways that we can do this? 99 00:08:03,020 --> 00:08:07,040 An example being we want to show that users are signing up. 100 00:08:07,190 --> 00:08:14,270 We want to show that users are selecting different types of categories or interests that pertain to 101 00:08:14,270 --> 00:08:14,510 them. 102 00:08:14,510 --> 00:08:16,220 And they're interacting with the application. 103 00:08:16,220 --> 00:08:17,080 They're coming back. 104 00:08:17,090 --> 00:08:19,800 The application is sticky, pardon the pun. 105 00:08:20,660 --> 00:08:26,810 There are different ways that these goals can actually translate into things that you need to work on. 106 00:08:27,740 --> 00:08:29,720 And that's it for project goals.