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The next important part of the canvass is the target use section.

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Now there are often two types of users.

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Those are end users and stakeholders.

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Now, the goal here is to identify groups of people whose cooperation will be required to make this

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project successful.

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Now, the groups are united by common goals and concerns and include varying roles or occupations,

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and users are the most, you know, the most obvious target users.

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So those are probably the users we think about pretty much only.

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You know, because they are the primary audience for using the application, we're trying to build their

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goals, provide opportunities for developing features to help them get there faster, easier or with

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more engagement, whereas their concerns help us understand what may hinder successful usage and offers

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an opportunity to address them.

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Examples of an end user would be something like a job function.

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So if I were thinking.

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Maybe like a mechanic that could be an end user if we were thinking more specifically about our product

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and a user would be like a shopper.

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That's pretty vague.

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If you want to dig even deeper, we can say a family shopper, a person who shops for their family.

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Or if I were thinking another thing, it would be maybe if we're thinking more like a method of use

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that could be like mobile user or desktop user.

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Or maybe.

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Typical situational users.

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It could be like a last minute user, so like a person who is maybe shopping very quickly, like their

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situation really depends on getting in and out of the product as quickly as possible because they don't

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have much time.

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And that happens to everyone.

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Sometimes, you know, we may embody different types of ambiguity, that one, but we embody different

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types of users because, you know, sometimes they are very situational.

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So let me just put these together perfect, generally, what we want to do is we want to get these users

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and we want you again, we want to get together.

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We want to diverge everyone right down on stickies.

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Give them like five minutes to do that, come together.

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And figure out what are the users we really want to target for this project, in our case, we know

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maybe it's going to be a mobile user.

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We want to really focus on last minute shoppers.

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We can bring this one in here, too, so we can say that, hey, we're really focusing on this for this

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project family shoppers will think about at a later date and we don't forget about them.

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We just keeping to the side now.

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Next thing we're going to do is we're going to actually think about end user goals.

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So what questions we can ask are the following.

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What frustration or pain point are we trying to help alleviate is where we can ask these types of questions?

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We get our participants.

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To start writing down on stickies.

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So just going like this, what are we trying to alleviate?

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What results are we helping to make better?

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What limitation are we helping them overcome?

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What type of device would they most likely use to perform these tasks?

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So we need a mobile products, mobile, fast product.

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I often get like answers like that, but I usually ask them to dig a little deeper.

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I want to show a more seamless product experience, you know, there could be like if there's a Web

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application, maybe that translates really well to the mobile application.

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Maybe there's different touch points that are important.

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What's another thing we can say?

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And maybe a more personal shopping experience?

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You know, understanding those goals really help us to think about this application in a different way,

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and the next part after that is let's make red stickies.

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I mean, it doesn't really matter like the color code sometimes because it helps afterwards when we

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have to debrief all this.

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We want to talk about the end user concerns, what would make them hesitate to take on a new application,

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what ill consequences is likely to happen with this application?

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What competitive level should this reach to be the preferred choice for this problem?

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So there's a lot of tough questions to answer here.

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One example could be like irrelevant results.

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Pretty bad results.

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Four searches.

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Another one could be.

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This could be more of a developer based NGO like application stability.

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Another one could be foggy UEC, so like I'm just writing Foggy Unni's, very vague, but that could

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be like, you know, users really want to know, like the status of their order.

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And if we don't allow for a really great user experience, people are just going to drop off and never

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use our application again.

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So these are the types of questions you're looking to ask and these are the type of answers you get.

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And this really starts to kind of define what type of things you're going to be focusing on in this

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project.

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Know what you want to do is next we're going to just do the exact same thing for other users.

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Now, the next set of users are stakeholders.

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Now, these are less obviously important target users, but often prove very important to the project's

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success.

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So you aren't really going to be like publishing an application or you're not going to be able to get

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by like all that red tape if your stakeholders aren't on board with you.

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And that's really the main factor here, is to get their understanding of what their goals and concerns

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are, many projects start as an opportunity to prove that something can work effectively to some key

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stakeholders.

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Key stakeholders will include this.

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Remove this.

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They may include something like investors.

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They may include sea level exacts.

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They may include.

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Buyers, so an investor who uses early traction to invest in the company's success.

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We have buyers who, like a salesperson, is trying to convince to become a customer.

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The success of the project can rely upon these stakeholders, sometimes more than the end users.

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And this is why we really need to focus on this part to understanding the goals and concerns of these

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key stakeholders can inform decisions and reveal opportunities to validate the direction of the product

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early and often.

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This really reduces the probability of failure throughout.

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What will help make this project real, you know, external team stakeholders, investors, sponsors,

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departments, partners, et cetera, all those types of people are actually going to be the ones that

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are maybe, you know, paying for this project.

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They're the ones that are pumping life into this project.

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And we need to take them into consideration as well.

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Questions could be, are like the APIs available, how responsive can the external team be to changes

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to validation rules or model designed to meet the project goals?

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How can we engage with stakeholders throughout the process, whether that's like with demos, user acceptance,

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testing, design reviews, what information do each of the stakeholders really care about?

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Some concerns may be like questions you want to ask or what are the risks the each of the stakeholders

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are primarily concerned about.

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Generally, that's going to be different for each type of user.

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In summary, the end users help make decisions on what to build and, you know, key stakeholders provide

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an opportunity to involve those that can influence the success of the project early.

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So their input comes in right at the beginning stages.

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And not like when you've been working on high fidelity designs, it's really important to identify all

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these different types of user groups.

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That way, it really can help inform the success of your project.

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And that's it for target users.