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So the next part of the canvas we have here is the customer journey portion.

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Now, I've taken this template off of Huggin that I showed you earlier, which is the product planner

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program.

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And essentially what we're going to do here is we're going to map a user journey.

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And you may be asking why or how.

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Now, what we're going to do is we're going to use all of the resources that we had from before.

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So project goals, we have target users.

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And we're going to do is going to take our main target user, so what I like to do is I'll just take

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our last minute shopper.

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To that, we have a last minute shopper, so just to explain this section a little bit more in detail

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now to start this section, the most important end user is identified and their primary goal.

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So, you know, like I said before, when people come together, they're going to mark which goals are

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the primary goals.

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There could be more than one goal in this sense.

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What I want is maybe this is our primary goal, a more personal shopping experience.

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So we have our primary goal, we have our key primary user.

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Now we want to do is from the perspective of the most critical end users primary goal.

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We're going to start to use your journey map in session and continue with the next most important goal

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from any end user group.

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So you can do this more than once.

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You can do this only once.

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Typically, we only have time to do this a couple of times before we have to actually move on, because

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it is pretty time intensive when you have everyone in the room working on something like this.

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But this presents a good basis of what the user journey could look like.

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Now, this is usually done in a collaborative session where the client project team and, you know,

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any subject matter experts are participating in the session.

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You know, given the target user and the goal of the group's list of all the tasks that the user will

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have to do to make this goal a reality.

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Now, the goals are listed one task per post, and upon completion, the group puts them in chronological

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order on a whiteboard.

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So.

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Let's dive deep into what a user journey is, so and the most basic level, a user journey is from beginning

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to end the steps a user needs to take to complete the goal.

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Now, there are different ways we can actually come to create a user journey.

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And the most basic way I found is, you know, literally get a whiteboard.

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Yet your stickies and just start throwing them up there.

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So I'm actually going to get some blue stickies here.

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Perfect, so we're going to grab our stickies and we're going to start from the beginning.

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Before we begin, we're all set up here now, like I said, that's the easiest way to actually create

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a customer journey.

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Now we can come back and we can actually write little things in here.

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We can actually fill this out.

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We can think about is the customer experience positive or negative?

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Are there needs, are certain interactions, are there improvement opportunities, these are the ways

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that we can really note areas within that process where we can make the experience much more delightful

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for users.

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So this is like a more traditional customer journey map.

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But I like to rock with something like this where we're literally just listing tasks to get a good understanding

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of all the different types of features we may need of different types of tasks that really need to happen

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for this user to actually complete the school.

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Now, usually unclear or controversial tasks are going to be reassessed.

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And if the consensus isn't reached after a short discussion, we will assign certain like features,

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kind of like a backlog or an area where we need to kind of reassess them later.

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So let's get started.

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Now let's think about all the different tasks that we need to complete this school, a more personal

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shopping experience and user needs to register for up.

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I mean, it can even go beyond the application.

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It could be like, how does the user even know about the application?

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Still, this one user enters their key information.

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So that's another one.

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User is directed to main home screen.

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You can see all the products that pertain to the.

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User finds.

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A product that.

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They like.

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User makes purchase, so as you notice, this is very vague and I mean, there's only six steps and

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the reason is I'm kind of oversimplifying things.

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There are probably steps in between, like I mentioned, what happens before user registers for the

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app, like how do we market to people receives email for promo code, like how do we hook people in

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enters?

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The key information like this is where we may start breaking it down a little bit and think of what

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is the different types of key information that we really need to find here.

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So that could be something like, hmm, there we maybe need to know their personal details.

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I don't know if that's relevant, but that's something we can talk about as a group.

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That's why we really need all these people in the same room.

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Another example could be like interests, interests.

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Products they like, maybe we use products they like as a way.

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To understand a bit more about the user.

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What else is there?

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Users directed to the main home screen.

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OK, so that's fine.

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And so maybe they can see products that pertain to them.

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That's pretty vague.

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So an example could be something like interest.

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I remember we designed that an interest picker.

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Maybe there are deals on products they like.

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I mean, you can start seeing how we start to build this out a bit more and think about this much more

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deeply.

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We really want to figure out how we can get them from registering to that personal experience.

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And ultimately, that personal experience should lead to some sort of conversion, like making a purchase

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or maybe, you know.

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Safe product, so or maybe adding the product to a wish list if they are waiting for a sale or something

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like that, so we start to really define a bunch of features just by creating the user journey.

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And that's why I love using these your journey as a way to do that.

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Now, the next step is to find a similar alternative and like those details about a task that are listed

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in the same column as they all represent, like a same task or a step.

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So as you can tell, I've broken this down.

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They all kind of resemble something here that is very similar.

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This is like seeing products that are relevant to them.

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So deals on products like interest peckers, et cetera.

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Or if we think about this a little bit more deeply, we can name this column to like onboarding like

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that is the actual name of the activity.

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So.

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We can do that as well if we want to break this down further and I'm going to show you how we're going

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to use this.

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So what we've done here is we added a clear task at the top.

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One larger task like this will basically have multiple little activities and then from there, even

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smaller activities that can arise, typically used during, like I said, is like linear.

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It's from left to right of a you're trying to complete a goal.

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But this is kind of a different take on that.

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This is more like a story map and I'm going to get into start mapping soon.

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But generally what we're doing here is we're creating a journey, but we're also thinking about these

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key type of details that it takes to get there.

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If we think about if we need to get ready for, like university or something like that in the morning,

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it's not just I need to get ready for university.

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I mean, I need to wake up.

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I need to turn off my alarm.

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I need to take a shower.

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I need to eat breakfast.

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And even within those smaller tasks, there are different things that we can break out from there.

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An example being like, I need to pour my cereal, I need to get a spoon, I need to get a bowl.

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So there are different types of like little requirements that we often forget if we just gloss over

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it and just think about the larger tasks at hand.

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Now, the end result probably will look something like this.

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You know, it could look like this without those larger tasks at the top, I like to start kind of putting

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them up there, starting to think about this in a larger way generally.

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You know, I kind of do this once because as you can see, just from taking this primary goal from this

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primary user, we start to think about all these different requirements that are coming through with

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our application here.

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So if I think about registering for an app, I need to think about email.

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The user needs to enter their email.

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Maybe it's not email, maybe it's just the phone number.

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I don't know.

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We need their name.

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When I think about the homescreen, I think about navigation, I think about like navigation options.

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I mean, I'm just throwing a bunch of stuff out there, but you can start seeing how we can break this

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down into different types of journeys or different things that we haven't thought about doing.

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Multiple journeys could really help break this out even further.