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Being successful freelancer is often not about the skills, but more about service that you provide to
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your clients.
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You can be the best damn web designer, but if clients don't like working with you,
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if you're not delivering a high-quality service, they're not going to come back for more. Because what
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happens with clients that are happy is that not just they come back for more and bring more work towards
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you. But they also bring other people.
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They refer their friends, who are usually businessmen and entrepreneurs. Their friends are usually
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other businessmen and other entrepreneurs. So they do have a really good access to bring more work towards
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you.
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A big chunk of my clients, they're actually referrals. Like, I work with one client,
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they're super satisfied. Because I deliver really high-quality service and then they are happy to recommend
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me to their friends.
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But if I didn't deliver a good service, even if I built a good website, but they were, you know, maybe I
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was neglectful, maybe I wasn't, you know,
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basically think of the customer service. Maybe I was just not, I wasn't very nice,
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maybe I was just rude, or maybe I wasn't responsive to their emails or their calls, or something like
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that. Then they're not gonna be confident to recommend me to their friends. Because whenever you're
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recommending something to your friend, you want to make sure that you're not gonna screw them over.
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Right? That whatever you're going to recommend to them, it's going to be good and beneficial for them.
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So, they need to be 100% confident, that whatever they are getting whatever, whatever they're
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recommending is good for their friends.
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So, here are some tips on how to be that freelancer, to whom that clients keep coming back for more.
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Do you know what's the one criteria that clients will never overlook?
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They can overlook things like your portfolio, your previous experience, maybe even job reviews, but there
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is one thing they will never never ignore and that is trust.
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Do I trust this person?
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If the answer is not 100% hell yes.
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Then you're not getting the job.
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No matter how amazing everything else looks like on your profile.
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If I don't trust you, then everything can be a lie.
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Everything you say can be a lie.
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Everything I see on the profile can be a lie.
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Everything you promise can be a lie. And I will never trust you with my money and my business. And the
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best way to lose my trust as a client,
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try selling me something. If you are trying to sell me something, then you have an agenda.
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Right? You have this secret agenda, that you want to make the sale.
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And if I recognize that you have that agenda, then how do I know that everything that you say is true.
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Then how do I know that everything you're trying to do is to help me, but not just to benefit yourself.
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The solution is very simple.
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Change your personal agenda from selling to helping. You might go,
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wait a second.
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But my agenda is to sell my services, right?
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I'm doing business, I'm trying to make money,
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I'm not here to do charity or volunteer work.
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How do I change my agenda to just helping when I do need to sell?
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I know. That's true. But nothing changes,
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in reality, nothing changes on the surface.
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You're still gonna get paid.
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You're still going to make money, but everything changes.
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Deep down. The way you talk, the way you approach your clients, the way you connect with them, all those
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small thousands of micro-decisions and micro-interactions change when your agenda changes from selling
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to helping.
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And it's not going to go unnoticed.
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Your clients will trust you instantly.
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And that often matters more than your portfolio.
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One amazing helpful thing you can provide to your clients is to relieve the pain that they're experiencing
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in this field.
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Imagine, for a minute that you're a business owner that needs a website. And you went to design studios
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and found out that, you know, you can't afford their astronomical prices for web design projects.
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So what you do, you go on freelancing platforms like Upwork to hire individual freelancer who
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is going to charge a bit less.
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Now think about how much confusion and uncertainty you have to deal with, if you're not the entrepreneur
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who is from this field from, this kind of web design industry or whatever.
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If you're just doing the regular business, then you probably don't know any of this technology.
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You don't know where to build. You don't know what's WordPress, or what's Webflow, or HTML, or CMS. You
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don't quite know how to judge who is a good freelancer, who is a good web designer, and who's a bad web designer.
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So, you're dealing with a lot of uncertainty and as you do more research you will find out that you instead
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of getting clarity actually you're getting a bit more confused.
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So, as you can see that clients have to worry about so many strange details and put their money at risks.
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So how can we help them?
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There are several ways we can help them. And one way is definitely to tell them that, and show them that
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we've got the process, right? That, all the things that we are going to take care of for them and they
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don't have to worry about. Things like the technology, right?
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Where are we gonna build this thing? Where are we gonna launch this thing? Like Webflow, right?
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They don't have to worry about that. We've got that taken care of.
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We can also explain the process to them, just like our design process that we have. That we're going to
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go from project brief, and then to the wireframing, and then to the design, and then finally building
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the whole thing in Webflow and developing. So we can explain that, you know, they will be involved and
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have control over each step of the process, so they know what's going on and they don't have to just, you know, 
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commit a huge amount of money. And then hope that everything's gonna work out well. Because they
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will be involved in the whole process. And they will have ability to kind of tweak, tweak the way
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and course to make sure that we are going to the right direction. In this way,
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now they can relax in our partnership because they see that we have it taken care of. And we know the
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process. And we can guide this process. And that way now they can relax. And they don't have to risk a
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lot, when working with us. Do that, and you will have them eating off your hands. Because other freelancers,
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most likely, they're not doing this, right?
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They're not taking them to this guided process. But you are. Other freelancers are there to take their
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money, but you're not.
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You've got their back.