Being successful freelancer is often not about the skills, but more about service that you provide to 1
your clients. 2
You can be the best damn web designer, but if clients don't like working with you, 3
if you're not delivering a high-quality service, they're not going to come back for more. Because what 4
happens with clients that are happy is that not just they come back for more and bring more work towards 5
you. But they also bring other people. 6
They refer their friends, who are usually businessmen and entrepreneurs. Their friends are usually 7
other businessmen and other entrepreneurs. So they do have a really good access to bring more work towards 8
you. 9
A big chunk of my clients, they're actually referrals. Like, I work with one client, 10
they're super satisfied. Because I deliver really high-quality service and then they are happy to recommend 11
me to their friends. 12
But if I didn't deliver a good service, even if I built a good website, but they were, you know, maybe I 13
was neglectful, maybe I wasn't, you know, 14
basically think of the customer service. Maybe I was just not, I wasn't very nice, 15
maybe I was just rude, or maybe I wasn't responsive to their emails or their calls, or something like 16
that. Then they're not gonna be confident to recommend me to their friends. Because whenever you're 17
recommending something to your friend, you want to make sure that you're not gonna screw them over. 18
Right? That whatever you're going to recommend to them, it's going to be good and beneficial for them. 19
So, they need to be 100% confident, that whatever they are getting whatever, whatever they're 20
recommending is good for their friends. 21
So, here are some tips on how to be that freelancer, to whom that clients keep coming back for more. 22
Do you know what's the one criteria that clients will never overlook? 23
They can overlook things like your portfolio, your previous experience, maybe even job reviews, but there 24
is one thing they will never never ignore and that is trust. 25
Do I trust this person? 26
If the answer is not 100% hell yes. 27
Then you're not getting the job. 28
No matter how amazing everything else looks like on your profile. 29
If I don't trust you, then everything can be a lie. 30
Everything you say can be a lie. 31
Everything I see on the profile can be a lie. 32
Everything you promise can be a lie. And I will never trust you with my money and my business. And the 33
best way to lose my trust as a client, 34
try selling me something. If you are trying to sell me something, then you have an agenda. 35
Right? You have this secret agenda, that you want to make the sale. 36
And if I recognize that you have that agenda, then how do I know that everything that you say is true. 37
Then how do I know that everything you're trying to do is to help me, but not just to benefit yourself. 38
The solution is very simple. 39
Change your personal agenda from selling to helping. You might go, 40
wait a second. 41
But my agenda is to sell my services, right? 42
I'm doing business, I'm trying to make money, 43
I'm not here to do charity or volunteer work. 44
How do I change my agenda to just helping when I do need to sell? 45
I know. That's true. But nothing changes, 46
in reality, nothing changes on the surface. 47
You're still gonna get paid. 48
You're still going to make money, but everything changes. 49
Deep down. The way you talk, the way you approach your clients, the way you connect with them, all those 50
small thousands of micro-decisions and micro-interactions change when your agenda changes from selling 51
to helping. 52
And it's not going to go unnoticed. 53
Your clients will trust you instantly. 54
And that often matters more than your portfolio. 55
One amazing helpful thing you can provide to your clients is to relieve the pain that they're experiencing 56
in this field. 57
Imagine, for a minute that you're a business owner that needs a website. And you went to design studios 58
and found out that, you know, you can't afford their astronomical prices for web design projects. 59
So what you do, you go on freelancing platforms like Upwork to hire individual freelancer who 60
is going to charge a bit less. 61
Now think about how much confusion and uncertainty you have to deal with, if you're not the entrepreneur 62
who is from this field from, this kind of web design industry or whatever. 63
If you're just doing the regular business, then you probably don't know any of this technology. 64
You don't know where to build. You don't know what's WordPress, or what's Webflow, or HTML, or CMS. You 65
don't quite know how to judge who is a good freelancer, who is a good web designer, and who's a bad web designer. 66
So, you're dealing with a lot of uncertainty and as you do more research you will find out that you instead 67
of getting clarity actually you're getting a bit more confused. 68
So, as you can see that clients have to worry about so many strange details and put their money at risks. 69
So how can we help them? 70
There are several ways we can help them. And one way is definitely to tell them that, and show them that 71
we've got the process, right? That, all the things that we are going to take care of for them and they 72
don't have to worry about. Things like the technology, right? 73
Where are we gonna build this thing? Where are we gonna launch this thing? Like Webflow, right? 74
They don't have to worry about that. We've got that taken care of. 75
We can also explain the process to them, just like our design process that we have. That we're going to 76
go from project brief, and then to the wireframing, and then to the design, and then finally building 77
the whole thing in Webflow and developing. So we can explain that, you know, they will be involved and 78
have control over each step of the process, so they know what's going on and they don't have to just, you know, 79
commit a huge amount of money. And then hope that everything's gonna work out well. Because they 80
will be involved in the whole process. And they will have ability to kind of tweak, tweak the way 81
and course to make sure that we are going to the right direction. In this way, 82
now they can relax in our partnership because they see that we have it taken care of. And we know the 83
process. And we can guide this process. And that way now they can relax. And they don't have to risk a 84
lot, when working with us. Do that, and you will have them eating off your hands. Because other freelancers, 85
most likely, they're not doing this, right? 86
They're not taking them to this guided process. But you are. Other freelancers are there to take their 87
money, but you're not. 88
You've got their back.