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Some of your clients will have an experience with Webflow and they will want the website directly
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build inside it and they will be looking for Webflow designers specifically. But for others, they will
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not, might not be even familiar with Webflow, so you will have to, sort of, convince them to use Webflow
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as the platform.
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These clients can be split in 2 types.
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Those who don't have any requirement, where you're going to build the website. And second, those who have
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some sort of preference towards particular platform.
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Usually, that being WordPress. Selling Webflow to those who don't have a particular requirement or preference
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where you're going to build it, really doesn't need that much convincing.
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Most of my clients are like that and they usually just trust my expertise on where I'm going to build
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the website.
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The only thing that might need a bit of convincing is the hosting costs of Webflow. Because, so there
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is the hosting of... Each website basically has a hosting. Right? And you have to pay for each website's
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hosting, which is usually $15 per month for a regular static website and $20 per month
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for the websites that have a CMS on it. But one thing is important to note is that hosting
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costs money on other options as well.
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Even if it's Wordpress. Wordpress itself is free, but the hosting is paid.
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So, the website has to live somewhere. And this is something you will need to explain to some of the clients.
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For example, I myself when I was running a business, I didn't know much about web design or development
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and I thought our company website just magically lived in the cloud. So you might need to explain
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a bit of it, how this is going to work. That the website has to be hosted somewhere and we have to
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pay that company to host the website for us on their servers.
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So, for example, let's take Bluehost as an example, which is one of the biggest and most popular hosting
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providers.
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Their prices start at $5 per month.
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Their website will sometimes advertise 3 year in advance plans. And they will tell you even less than
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$5 per month.
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So I'm taking one year in advance. Right?
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If you buy the entire one year package then it comes down,
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I think the minimum is $5 per month. And if we use the same kind of approach on Webflow and
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if we buy annual price, this is what I usually do, I just buy, you know, annual prices for each website.
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And then the price comes down to $12 a month. So they give you a little discount on it.
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So, as you can see that already shrinks the difference between Webflow's 12 a month. And then something
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else and other alternatives, that could usually will be around at least $5 per month.
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Now, where actually the pricing on private hosting really comes down and makes it really cheap
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per website is when you're hosting multiple websites. Because regular private hosting providers,
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they also give you, the price that I gave you right now it was only for one website hosting, but with
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a very small kind of price increase, I think 2-3 dollars per month increase.
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Now they give you a different plan which lets you host unlimited amount of websites.
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Obviously, limited based on how much bandwidth and how much storage you're gonna get there, but they
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don't usually limit you
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how many websites you can host on your one single plan with them.
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And so you can just build as many websites as you want and that's where the prices really come
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down per website.
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But the issue is that regular clients can't really use this benefit, because regular clients usually
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have one business and they need one website. Right?
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So they're not, never going to benefit out of hosting hundred different websites on one single plan,
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because they don't need a 100 different websites.
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They just have one website. Right?
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And I mean website because of course, we can have even on Webflow, we can have one website,
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we'll pay only one plan, but we can have, you know, it can have 1000 pages.
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That's a different story. I'm talking about different websites on different web addresses and things
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like that.
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Right?
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So, that's the big, kind of, money saver on private hosting.
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Now, for example, if I was a WordPress developer what I could do, is have my own account. Right? On one hosting
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plan and then every website that I build for all of my clients, I would host them there.
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Right?
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So, per website now, you know, the price would come down very very cheap.
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Right?
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Because I'm just, I just have 1 account, 1 hosting plan and then every website is going there.
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And then what I can do is, I can charge to my clients annual hosting costs or management fees for each
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website
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and then I would pocket the difference.
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And that's what obviously a lot of web developers do.
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But that then ends up as a similar price to the client at the end of the day.
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So for the client, they don't really have a lot of options. Because no web developer is going to pass
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up on that very good opportunity to make extra money and offer a completely free hosting. Right?
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Because they would still have to, you know, pay for it and all that stuff.
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So, why would they offer it for free? Now for other important benefits. On webflow,
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you get what's called a managed hosting. Managed hosting means that they do a lot in the background
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for you. Things that you or your client never has to worry about like automated backups, security, malware
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scanning and removal, server-side software updates, performance improvements and much more that I don't
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understand and I don't care about as long as it's taken care of. Security maintenance is a big issue
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with servers.
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I once had a WordPress site, which I self-hosted on a cheap server. One day some malware got in and
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turned my site upside down.
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The site was going on and off constantly.
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The malware was using all my server bandwidth.
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I couldn't figure out how to remove the damn thing.
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It was my personal site.
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So, I just decided to take the whole thing down and cancel the hosting.
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And if that's not enough for the difference then this is. A typical cheapest hosting plans usually give
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you a server space in one single location. A computer called a server where your website lives.
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If I'm in Australia and the server is in the US, then a website content needs to travel through cables
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all the way from US to Australia.
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This makes a site load like a snail. But Webflow's hosting comes with what's called CDM content delivery
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network. With Webflow your site loads from the nearest server to the user.
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So if a user is in Japan, the website will load from a nearby server in Tokyo, not from California.
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Of course, Webflow isn't the only hosting to offer that. But moment you add CDN feature on regular
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servers,
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pricing starts to rise and come quite close to a Webflow pricing.
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If that's not enough, Webflow hosting has one more trick up their sleeve.
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This is a benefit the regular managed servers don't have.
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You see, regular servers need to be ready for anything, users may install Wordpress, Joomla, Drupal or even
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all 3 of these systems and run them all at once.
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This poses no problems for the server, but it does mean that it cannot be fully optimized to run just
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one particular system really well. But Webflow servers need to run only one system - Webflow. So it's highly
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fine tuned to run only Webflow.
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Now, of course, there are comparable hosting providers that match all Webflow benefits, that specialize
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in single platform, are managed and include CDM features, but they end up more expensive than Webflow.
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For example, WP engine, a popular provider of specialized WordPress hosting that has all the same,
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similar features that Webflow offers, starts at $35 dollars per month.
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So there you have it, when compared to 1 website versus 1 website hosting, the prices come very
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similar or sometimes even more expensive
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on the other site, if you are using the very same features that kind of Webflow offers. And at the end
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of the day, if a website cannot bring more value to your client then $20 per month, then what's
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the point of that website anyways?
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Second type of clients will have preferences to specific platform usually WordPress.
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Now, because before you make the case and try to convince them to use Webflow, you have to understand
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what is the reasoning behind them. How do they,
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how did they came to the conclusion, that they need to use WordPress as a platform?
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Because sometimes there is a specific feature or a requirement that they have,
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your clients might have, that Webflow is not able to meet.
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For example, if the team has been using some WordPress plugin for their past website, probably because
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they had, you know, website on the WordPress and they were using some specific plugin. Let's say you are working
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with a dental clinic and they are using a specific WordPress plugin for their appointments, like booking
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appointments, you know like, calendars. And then, you know, users go on that website
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there's a calendar and then they put an appointment, something like that. Right? And they'll be using this
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particular plugin. And maybe they really want that plugin, because maybe the staff is used to it,
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or maybe it's plugged in somehow in their kind of business process, or some integrating with other applications
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that they are using themselves.
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Maybe some other CRM or something like that.
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In that case, right? They really need to, you know, 100% keep with that plug in,
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you are not able to. Because if that plugin is WordPress specific then there is nothing
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you can do about it.
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Now, obviously there are a lot of alternatives, and appointment booking applications, and third-party applications
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that are not platform-specific. And most of the really good ones and most of the great third party applications
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are like that.
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They're not platform-specific. They are kind of codes that you can install on any website and you could
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find alternative, but if they really want to stick to exactly that plugin, because for some
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reason, then there is nothing you can do about it. And their only option is to go with Wordpress platform.
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And that's it.
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So, you have to find out if there is some requirement, that needs to be met, that they need to meet,
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and if you cannot fulfil it with Webflow, then you have to pass on that client.
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And if you didn't find any requirement, that Webflow can't meet, then tell them that you have a better
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solution for them than Wordpress and give them three big Webflow benefits.
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First, the painless and high-performance Webflow hosting, all those points I mentioned earlier. The CDM,
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better security, faster, less hassle, cheaper.
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Second, how quickly you can build, iterate and deliver their website.
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The Webflow Designer, duh! Coding a website from scratch takes way more time. And third benefit, Webflow
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editor.
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That's a big one for clients, Wordpress and other CMS are confusing for most people.
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They're ugly, they're clunky and slow. They're not very enjoyable to use.
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You have to go into the back office and edit content from there. But Webflow's editor is right on the
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live site.
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Clients can just go on the live website and start editing content right there and then. And that's
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how we actually make the case for Webflow with your clients.
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Not much to actually "sell".
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It's quite simple and straightforward.
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I myself, actually rarely need to make a case for this. Because most of my clients, they trust my
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expertise.
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They're not very concerned where I'm going to build, because they're businessmen and entrepreneurs.
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And often even, I work with teams, that are kind of techy development teams and even they are not very
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concerned where I build it, as long as it's efficient for me. And I produce it and I can iterate really
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well. Because I am the one, in reality, who is building a website. And I'm the one who is gonna be editing
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that website and all that stuff.
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So, it has to be fast and efficient for them. That I can, you know, make it really easy. And they ask me
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you know, how much does it gonna cost.
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I tell them the price and they say," OK, good".
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But in those cases where definitely Webflow seems like the best option for them and there is no limitation.
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And you,
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but for some reason, maybe you still face resistance from your clients.
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Maybe about the price or something else.
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Then all these benefits that I described, are enough to seal the deal.