0 1 00:00:00,180 --> 00:00:04,160 One thing beginner designers tend to do is space out elements equally on the page. 1 2 00:00:04,170 --> 00:00:09,730 Mainly they do this to fill the empty space. Because all beginner designers have a fear of empty space. 2 3 00:00:09,750 --> 00:00:11,600 More about this in a later lesson. 3 4 00:00:11,790 --> 00:00:16,860 But what design actually likes is grouping elements closer to each other, 4 5 00:00:16,980 --> 00:00:21,430 if they have something in common. This is a design concept called proximity. 5 6 00:00:21,450 --> 00:00:28,230 The basic idea of proximity is that: things that are related, should be close together, and things that 6 7 00:00:28,230 --> 00:00:30,860 are NOT related, should be further apart. 7 8 00:00:30,870 --> 00:00:35,960 In this example, I have moved all the navigation links closer to each other, because they are related. 8 9 00:00:36,060 --> 00:00:38,520 They have a same context. 9 10 00:00:38,580 --> 00:00:42,630 Now the headline is closer to the text underneath because they are related. 10 11 00:00:42,660 --> 00:00:48,750 The buttons are a little further from the text, but two of them are close to each other. Because they are 11 12 00:00:48,750 --> 00:00:50,640 similar action buttons. 12 13 00:00:50,700 --> 00:00:53,080 They both offer what to do next. 13 14 00:00:53,130 --> 00:00:56,160 And finally, the little text underneath the green button, 14 15 00:00:56,160 --> 00:01:02,040 I have moved much closer to the button. Because it's sort of a description of the button, so it can't even 15 16 00:01:02,040 --> 00:01:02,970 exist without it. 16 17 00:01:03,060 --> 00:01:07,210 Now, what happens if you put unrelated elements close to each other? 17 18 00:01:07,320 --> 00:01:11,250 Well, this will imply a relation which in fact doesn't exist. 18 19 00:01:11,340 --> 00:01:17,850 For example, if we put a slogan right next to the navigation links, because of its proximity users will 19 20 00:01:17,850 --> 00:01:25,110 easily confuse the slogan with a menu item and will think it's a clickable link. Especially if 20 21 00:01:25,110 --> 00:01:27,480 those elements have a similar style. 21 22 00:01:27,480 --> 00:01:29,970 Proximity is a very useful design guideline. 22 23 00:01:29,970 --> 00:01:36,890 It not only makes content easy to understand and digest for the user, but it also makes it pretty and designed. 23 24 00:01:37,110 --> 00:01:42,390 And I guess, you know, things that are simple and easy to understand, is quite beautiful for the users.