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Each typeface has a personality.
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Some are fun and playful,
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some are strict and blunt, and some feel academic and fancy. A personality of a typeface is as important
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as choosing the right outfit for the right occasion.
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You don't want to be wearing cargo shorts on a date in a fancy restaurant.
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For example, a typeface called Proxima Soft would be very suitable for a winter holiday page, but would
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be completely out of place on a page, that sells luxury office space.
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Why is this the case?
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Because Proxima Soft has a casual and friendly personality. Just like the name hints,
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the letters are soft and rounded.
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They look sort of like they were made of snow.
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It will be suitable for websites that are related to holidays or children, casual food maybe.
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For websites that want to feel friendly and approachable.
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Why doesn't it work for the luxury real estate website?
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For starters, the photo tells us a lot.
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You see that strict rectangular architecture, that is already dictating the mood of this composition.
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It's asking for something strict and straight. But, more importantly, it's the context.
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Luxury is the keyword and there is nothing luxury about Proxima Nova Soft. On the other hand, a typeface
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called Bodoni would be an excellent fit for this page.
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It's a classic looking typeface.
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It looks serious, strict and fancy, yet modern.
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Exactly the words you would use to describe luxury office space.
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But how can we tell,
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what's the personality of the typeface?
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Actually, it's not that difficult.
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There are certain classifications that each typeface falls under.
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Those already tell a lot of story about the type.
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Let's go through them in our next lesson.
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And after that, let's do a small exercise, to practice typeface personalities.