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Now, let's do a fun exercise where you go and hunt some stock photos. In this Figma file,
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I have prepared 3 frames with headlines and descriptions of three businesses.
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I've actually grabbed text from real businesses and their websites.
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I want you to find an appropriate photo for each frame, imagining that you are designing their home page
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and you need a photo for the hero section.
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You're not designing in this assignment. So don't worry about the format.
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Doesn't matter if the image is going to go in the background, as a split-screen or any other way.
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The goal is just to pick an image thoughtfully.
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You can choose photos from any of these free or paid photo sites be it Unsplash, Pexels, iStock or
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any other site.
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Finding the right photo for your project actually takes time. And sometimes you need to look on several
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sites to really nail it down.
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I sometimes can spend a couple hours searching for the right photo just for one hero section.
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You can use paid sites too and just grab samples from there, without paying for it.
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You can screenshot or download watermarked image. Big stock, for example, has a Download Preview link
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and you can use that sample image.
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Don't worry about the quality, format or the size of the image.
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But I do want you to use only stock photo sites and not Google or any other place, where they have strict
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copyright rules on their images. like Flickr, or grabbing someone's photo from Facebook.
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And for each photo that you pick, I want you to explain why you chose the photo.
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This is how you get into habit of design thinking. You will do much better job and have your employers
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happier, when you put thought behind each of your decisions.
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I'll do an example right here.
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First step, is to understand what is the business about and what is it that they are offering.
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Then think about what sort of scene we want to set on the website
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given the business and the text.
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So this business, helps other companies measure their employee happiness.
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This sort of gives me an idea, that showing happy employees would work well for this frame.
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Let's head to our sites and start by searching quite literally for happy employees.
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All 3 of them returned quite diverse results. And as you can see, Bigstock being the paid site, has
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returned significantly more number of results than Unsplash and Pexels. Also, the results are quite different.
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Bigstock although having a lot of results has a lot of old, trashy photos like this lame business
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people here. Unsplash, actually, doesn't have a good search and keyword mapping.
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As you can see, it has returned a lot of irrelevant stuff. Pexels seems to have done a decent job.
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When you do the search experiment with different sort of keywords. Sometimes literal key phrase like
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"happy employees" will work, but often it's going to be better to use and mix and match single keywords.
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For example, in this case, I do want the scene to be set in an office environment that's sort of a hard
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keyword that needs to be present in the scene, so I can just use office. And then some secondary keywords
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it, like smile, happy and so on.
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Here's a pro tip, when you see a photo that has a quality that you like, but it's still not exactly the
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right scene or the model.
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Find
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who is the contributor and searching within their photos.
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For example, I quite like the quality of this photo. Under copyright
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there is a link of the contributor. Meaning a photographer or the photo studio who uploaded this
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photo on the site.
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If you click on this link, then you'll see all other photos from this contributor.
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And now look at this.
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Much better results than a generic search.
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All stock sites have their own ways to display contributor photos and where to find the link, but most of
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them do. And their own ways to search through the images of one contributor. On Bigstock just insert
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your keyword in front of this short code that it automatically inserted.
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This will refine results within the contributors photos.
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Without this trick, I would have to go through thousands of terrible photos.
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This is a pretty good option for happy employees.
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Click Download Preview and then just place it inside the Figma file.
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That's all.
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No need to design anything, leave it as is. It shows happy employees, which is the goal of this business,
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the photo is modern,
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the atmosphere feels relaxed.
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Smiles look genuine and overall the photo feels warm and inviting. And done.
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That's your task.
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No design involved.
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Have fun.