0 1 00:00:00,180 --> 00:00:04,020 I want to share with you a dirty little secret of all creative people. 1 2 00:00:04,050 --> 00:00:11,610 Every designer, every artist, every inventor, every musician that has ever lived has used this method to 2 3 00:00:11,610 --> 00:00:13,170 achieve mastery in their skill. 3 4 00:00:13,170 --> 00:00:19,950 This method is called The Mimic Method. You see, the beginning steps of learning any new craft is mimicking 4 5 00:00:19,950 --> 00:00:21,360 the experts in that field. 5 6 00:00:21,720 --> 00:00:27,330 So if you want to learn how to cook, you grab Gordon Ramsey's or John Oliver's cookbook and you start 6 7 00:00:27,330 --> 00:00:29,070 practicing some recipes. 7 8 00:00:29,100 --> 00:00:31,800 You don't start by inventing food from scratch. 8 9 00:00:31,800 --> 00:00:37,230 You start mimicking those recipes and then practising them. And once again a little bit of experience 9 10 00:00:37,230 --> 00:00:41,100 and a little bit more confidence in whatever recipes you have been cooking, 10 11 00:00:41,100 --> 00:00:46,650 then you start tweaking them a little bit. And then at some point you start reinventing and creating 11 12 00:00:46,650 --> 00:00:47,790 your new recipes. 12 13 00:00:47,790 --> 00:00:51,310 If you're learning how to play a guitar, you don't start by writing new songs. 13 14 00:00:51,390 --> 00:00:57,230 No, you start by mimicking other musicians, meaning you start playing their songs. 14 15 00:00:57,240 --> 00:01:03,420 And like every other beginner guitar player you start by learning "Wonderwall". Many beginner designers 15 16 00:01:03,420 --> 00:01:09,330 get themselves trapped because they think the moment they start designing, they need to start creating new 16 17 00:01:09,330 --> 00:01:10,890 or an original work. 17 18 00:01:10,890 --> 00:01:13,920 And they get discouraged when this doesn't happen. 18 19 00:01:13,950 --> 00:01:19,080 They think that they don't have talent for it. But they skip the most important step – mimicking the experts. 19 20 00:01:19,290 --> 00:01:25,980 By mimicking expert is not only you get experience and confidence, but you also practice very good habits. 20 21 00:01:26,010 --> 00:01:34,530 Because every good design work is full with all the good design habits that we discussed in this course. 21 22 00:01:34,710 --> 00:01:42,350 Be it typography, and layout, consistency, and all the tricks of whitespace, and tension, and overlapping all 22 23 00:01:42,360 --> 00:01:47,850 that thing is in good design work. And you're basically practising all that work while you're 23 24 00:01:47,850 --> 00:01:54,540 mimicking somebody and sort of copying and replicating their work abd using their work as 24 25 00:01:54,540 --> 00:01:55,440 an inspiration. 25 26 00:01:55,440 --> 00:02:01,290 And once you start creating your own original work, you already have very good design habits ingrained in you. 26 27 00:02:01,560 --> 00:02:03,830 Mimicking has 3 stages. 27 28 00:02:05,950 --> 00:02:10,790 Stage 1 is copying. It's taking someone else's work and just copying it pixel by pixel. 28 29 00:02:10,840 --> 00:02:16,280 It's sort of like playing somebody else's song or you cooking lasagna using a recipe. 29 30 00:02:16,300 --> 00:02:19,180 This is done for practice rather than for real projects. 30 31 00:02:19,180 --> 00:02:24,010 When you are learning by copying, you're learning a lot of hidden design decisions that were made by 31 32 00:02:24,010 --> 00:02:24,690 a pro. 32 33 00:02:24,700 --> 00:02:26,500 This is where every creative person begins, 33 34 00:02:26,500 --> 00:02:34,080 be it Paul McCartney or Picasso. In stage 2 you are remixing. It's taking somebody else's work and giving your 34 35 00:02:34,080 --> 00:02:39,330 own twist to it. Just like food recipes. You start tweaking ingredients little by little. You change 35 36 00:02:39,330 --> 00:02:43,200 the fonts, you use your colors, tweak the shapes a little bit. 36 37 00:02:43,230 --> 00:02:44,600 Now you've created something different. 37 38 00:02:44,610 --> 00:02:49,950 However, if you put two works together, the inspiration is clearly visible. In this stage, you can already 38 39 00:02:49,950 --> 00:02:57,090 practice working with real projects. In the final stage 3 now you are drawing inspiration not from 39 40 00:02:57,090 --> 00:03:04,310 one particular work, but more like several different works, or different styles and maybe even like trends. 40 41 00:03:04,410 --> 00:03:06,860 And here you add even more personal touch. 41 42 00:03:06,870 --> 00:03:11,170 So the final result doesn't resemble any one particular work anymore. 42 43 00:03:11,310 --> 00:03:16,770 And one couldn't say that it's a remix of this particular website or this particular design. 43 44 00:03:16,770 --> 00:03:24,150 Although sometimes you could say that there is clearly an influence of some specific style or some specific trend 44 45 00:03:24,180 --> 00:03:29,760 in design. There is no level beyond this something like truly original work. Because if things aren't 45 46 00:03:29,760 --> 00:03:36,240 really based on reality, and influenced by reality and existing styles, then it just becomes irrelevant 46 47 00:03:36,300 --> 00:03:39,980 and quite confusing for regular audience. 47 48 00:03:39,990 --> 00:03:45,390 Sort of like the bizarre high-end fashion items. Too much originality will lead to products that people 48 49 00:03:45,390 --> 00:03:47,340 don't understand and don't want to use. 49 50 00:03:47,400 --> 00:03:50,040 That doesn't mean that people don't like new things, they do. 50 51 00:03:50,040 --> 00:03:55,020 People do enjoy new websites that look fresh. And new fashion styles that look fresh. 51 52 00:03:55,440 --> 00:04:02,190 But they enjoy these things because, most of the time, they resemble something from the past in something 52 53 00:04:02,190 --> 00:04:03,420 existing. 53 54 00:04:03,420 --> 00:04:10,800 But looking at it from a very new perspective and new outlook. So it's refreshed look of something familiar. 54 55 00:04:10,830 --> 00:04:15,610 So the taste of the audience really matters for a particular work to be appreciated or rejected. 55 56 00:04:15,640 --> 00:04:22,080 The strange-looking jacket, sweater or SpongeBob's pants is unfamiliar to you and me. But it might be drawing 56 57 00:04:22,080 --> 00:04:28,140 inspiration from some other work. And particular audience of that show might be familiar with that inspiration. 57 58 00:04:28,140 --> 00:04:32,590 So they might easily understand and appreciate its beauty. 58 59 00:04:33,410 --> 00:04:38,580 Its hard to say that with a straight face. Also, the stages are like a volume knob. Not clear cut 59 60 00:04:38,580 --> 00:04:44,850 transition from one to another. But more like smooth increase of intensity, with different levels within 60 61 00:04:44,850 --> 00:04:45,720 each stage. 61 62 00:04:45,720 --> 00:04:50,940 We're going to practice all these 3 stages. But before we do that first we need to learn how to find 62 63 00:04:51,180 --> 00:04:56,010 the right inspiration. And base our work on that and mimic that instead of trashy ones. 63 64 00:04:56,310 --> 00:04:57,210 So let's do that. 64 65 00:04:57,210 --> 00:04:57,720 Up next.